Market's Overview

Welcome to Ghana, the  land of business opportunities with a steady political environment and a growing economy. 

Ghana’s location in West Africa makes it a perfect entry to regional and international markets. The government as well provides investment incentives, including tax breaks and duty-free imports, attract foreign entrepreneurs. 

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With 68.8%  of an educated workforce and access to abundant natural resources such as gold, cocoa, oil, and more, businesses find numerous prospects for growth. Ghana's infrastructural development, English-speaking population, and market position further enhance its attractiveness for investor.

The Country’s GDP is projected to grow 5% by 2028. Companies have a chance to dominant the growing market while respecting. Embrace the business climate of Ghana and grow your business in the country . 
 

Nigeria, located in West Africa, has a strong commercial economy with many appealing factors that draw in investors and entrepreneurs. The country boasts a thriving economy with a wide range of industries, which offers stability for business growth.

 

Nigeria, with a population of more than 200 million, gives businesses the chance to reach out to new customer segments as its consumer market grows.

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Nigeria's vast natural resources, such as oil, gas, solid minerals, and agricultural products, attract investments from all diverse parts of the world. 

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The government has also instituted supportive policies, such as tax incentives and streamlined business registration, that contribute to the country's conducive business environment.  Recently, the nation's technology sector and innovative ecosystem have encouraged businesses involved in IT, fintech, and e-commerce.

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The youthful and skilled workforce provides a competitive advantage for companies seeking talented employees to drive their growth strategies in the country.

Zambia is a politically stable, multi-party democracy with a population of 18.38 million, The country is a large, landlocked, resource-rich country with sparsely populated land in the center of Southern Africa. It shares its border with eight countries (Angola, Botswana, Democratic Republic of Congo, Malawi, Mozambique, Namibia, Tanzania, and Zimbabwe) that expands its regional market for goods and services.

The country experienced positive economic growth for two decades before it suffered a hit during the global pandemic. Recently, the economy rebounded with 4.3 percent growth in 2021 and a projected 3.1 percent growth in 2022. 

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Zambia has a wide range of natural resources including copper, cobalt, silver, uranium, lead, coal, zinc, gold, and emerald. The country is also recognized internationally as a major producer of tourmaline, amethyst, and aquamarine. Zambia is recognised as the fourth largest copper producer in the world, and holds about 6% of global copper reserves.

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Zambia enjoys liberalized prices and no currency controls, relying on exports to Switzerland, China, Singapore, the DRC, and Luxembourg, and imports from South Africa, China, UAE, India, and Japan. 

Ivory Coast is a country on the south coast of West Africa, directly on the Gulf of Guinea,  and occupies a total land area of 322,460 km² (124,502 mi²) and a total coastline of 515 km (320.0 mi).

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Ivory Coast, characterized as one of the most stable economies in West Africa by the World Bank, serves as a gateway to the region. With a growing middle class and a rising standard of living, the country's GDP witnessed an impressive growth of 6.5 percent in 2021, projected to reach 7 percent in 2022. Côte d'Ivoire's successful handling of the COVID-19 pandemic further boosts its appeal for international companies seeking a regional headquarters.

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The country's mandate is to follow a private sector-led growth model, welcoming foreign direct investment through tax incentives aligned with the 2021-2025 National Development Plan. 

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With a focus on enhancing the digital economy and electricity generation capacity, significant opportunities exist in agribusiness, especially value-added processing of cocoa, cashews, rubber, and more. Industrial parks with prefabricated buildings facilitate easy setup for light manufacturing, while infrastructure development and construction equipment sales present additional investment avenues.

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Côte d'Ivoire's young population, comprising about 3/4 of people under 35, provides a potential asset for the available workforce. In 2020, it achieved an upward shift from Lower-Income to Lower-Middle Income category according to the World Bank, highlighting its progress and growth potential.

Angola is a lower middle-income country located in southern Africa with a Gross Domestic Product of US$74 billion, a population of 33 million and a per capita income estimate of US$ 3,300 by the end of 2022.   It is the sixth-largest economy in sub-Saharan Africa.

 

Angola’s economic recovery provides several opportunities for investment across various economic sectors deemed as priorities for the Angolan government. 

 

Angola’s market size and stated priorities for infrastructure, industrial and agricultural development require international expertise and hold potential for European companies.

 

The Angola economy provides buoyant business opportunities, especially in the following sectors

1. Offshore Oil and Gas Technologies

2. Electrical Power Equipment

3. Agricultural Equipment and Supplies

4. Agricultural Products

5. Transportation (Aviation and Rail)

6. Marine Technologies (Fisheries and Ports)

7. Health Services and Equipment

8. Airports Management

 

Real GDP growth will be anchored by still-high international oil prices in 2024-25 and subsequently by a recovery in hydrocarbon production. The country's real GDP growth is expected to accelerate to 4% in 2028.

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The Kingdom of Saudi Arabia is located in the Middle East, occupying about 80 per cent of the Arabian Peninsula. Saudi Arabia has a land area of 1,960,582 square kilometres according to U.S. government statistics. 

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Saudi Arabia is an oil‑dependent economy with the largest proven crude oil reserves in the world. The oil sector accounted for 28.2% of the country’s gross domestic product in 2021. As one of the world’s largest oil producers, the country was responsible for 11% of global production in 2021.

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Saudi Arabia’s primary vision for 2030 is a blueprint that aims to mitigate the Kingdom’s dependence on oil and transform the nation’s economy into a more open, private sector‑led self‑sustaining economy. Its economic diversification plan also aims to increase the country’s global competitiveness and attract foreign investment.

The United Arab Emirates (UAE) is a federation of seven monarchies: Abu Dhabi, Dubai, Sharjah, Ajman, Umm Al Quwain, Ras Al Khaimah, and Fujairah. The UAE has a well‑established infrastructure, a stable political system, and one of the most liberal trade regimes in the Gulf region. It is increasingly attractive to businesses from around the world as a place to do business and as a hub for the region. 

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According to the Heritage Foundation, the UAE is ranked 1st out of 14 countries in the Middle East/North Africa region in terms of economic freedom. The UAE is a high‑income country with a GDP per capita of over US$44,000 in 2021.

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While the oil industry continues to dominate the UAE economy, the government is taking steps to reduce its dependence on oil. In 2010, the UAE launched Vision 2021, a program to forge a sustainable and diversified economy that will be flexible in adopting new economic models and will capitalize on global economic partnerships. The program has achieved notable progress in key socio‑economic aspects, including healthcare, education, sustainability, and infrastructure sectors. 

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UAE’s non‑oil sectors, such as real estate, tourism, hospitality, and logistics, are expected to remain robust. UAE may also see a moderate inflation rate (3.6% as forecasted by the IMF) compared to high inflation in other advanced economies. Taking into account the strong base in 2022, IMF is projecting a real growth rate of 4.2% for UAE in 2023, which is the fastest among the GCC countries.